Jean+ology hosted by The Chic Spy with VIP guest Joe's Jeans SF at Pigment Cosmetics April 10, 2011.

Denim fans came in their best blues and packed the show space at One Market, excitedly awaiting a runway fit for flattering every figure. 

Sips on mixed drinks by Arta Tequila, samples of wine by Rock Wall Wine Co., savory morsels from local Vietnamese Restaurant Bun Mee, and vendor tables from Ploom and Bartab kept guests busy while we models were behind the scenes, being outfitted by Joe's and done up in hair and makeup by the artists of Pigment.

The music got hot and we strutted our stuff down the cement catwalk as announcers Jaron Liclican and Kelly Dessoye shared a bit about each cut by Joe's. 

When the fashion show came to a close, guest winners were announced for raffle and swag bag giveaways featuring items by Joe's, Pigment, Ploom, Kipling USA, Arta Tequila, Popchips, Steve Rob Designs, Revelation By Me, and film goodies for 'Jumping the Broom', 'Hanna', 'Soul Surfer' and 'Something Borrowed'. 

Each guest at the raffle received a gift card from Joe's... making certain that no one left without a little more love for good jeans!

Enjoy a little bit from:

photo credit: Tomatis Photo

photo credit: Tomatis Photo

photo credit: Tomatis Photo

photo credit: Doug Birnbaum

video credit: CalTV


| host |
The Chic Spy,

pigment cosmetics studio manager | Kamran Sanei
joe's jeans san francisco store manager | Jena Ruffolo

| emcees |
Jaron Liclican / Kelly Dessoye

| models in order of runway appearance |
Alexia Padilla
Gaby Azocar
Sean Mann
Isis Guerrero
Olesea Ursu
Diana Dzierzykraj-Morawska
Jesus Pena
Henny Jacobs
Alison Messinger
Womo Iyegha
Trina Thierry
Lysandra Silber
Kelly Murphy

| sponsors | 
pigment cosmetics
joe's jeans
revelation by me
rock wall wine company
arta tequila
bun mee
kim vo

| photo / video |
Roy Wanguhu
Tomatis Photo
Doug Birnbaum

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